Female Player 1

We embarked on a global project to better understand the gaming spaces that female players interact with, and the male “trolls” who make their time in-game difficult to enjoy. This took us across America, Europe, and Asia interviewing both male and female gamers of all ages. For our client, we were able to inform them on why the [discriminatory] gender dynamics of alternate reality are increasingly mimicking those in the real world, and what can be done to improve the experience of the female gamer.