Activism

For one of our favourite brands, they tasked us to figure out how a brand can truly create positive change in a world so tired of brand activism. To answer this, we interviewed over 60 people across the US, Germany, UK and Japan, speaking to some of the most interesting and impactful activists out there – from those tackling global period poverty and have instigated the rewriting of laws, to those fighting for trans* rights, to those fighting for better representation both in front and behind the camera. For the brand, we created videos and podcasts for them to propagate across the business to ensure that these incredible people could inspire across the entire brand. We have also helped the brand in writing their internal and external activism strategy to ensure it resonates appropriately with what these global activists told us.