Introducing...Leland
The PSEUDO Network is compiled of brilliant, inspiring, unique individuals across the globe. It's our pleasure to introduce some of them to you, and ...
Blog
Seeding: the past, present and future
The first time I came across the actual idea of seeding was during my job as Consumer Insight and Ideation manager for Nike in the early 2000s, worki...
Becoming a more sustainable PSEUDO
The last time PSEUDO were actively contributing to a blog was back in 2013, when we were based out of Old Street and I was writing schedules for arou...
Michiko-san, 1993
Through my Japanese teacher, I was recommended to go to a snack located in the southwestern area of Tokyo, a small but lively neighborhood called Gak...
Kumi-san, Kumi
Through an acquaintance I once worked with, I met a young Japanese guy who spent a lot of time at snack bars in his local neighborhood. He showed me ...
Misa-san, Asuza
Through a friend of Fiona’s we were directed to check out a small patch of snacks in an area called Monzen-nakacho on the east side of Tokyo, a his...
Mari-san, MARI
We had the most incredible luck in meeting Mari-san. It started when I asked a salaryman acquaintance of mine who lives in Ginza if he knew of any sn...