Introducing...Kychele of Wasteupso
At PSEUDO, we aim to amplify the voices of individuals and brands who look to better the world around them through sustainable practices, s...
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Mr. Gay Japan
The Mr Gay Japan Pageant took place in Tokyo this year, nominating Tiger Shigetake to represent Japan in the 11th Mr Gay World competition. Only in...
Chaotic Seoul
Foreword by Ruby: Having studied youth culture for nearly twenty years, there is something that fascinates me about Seoul right now. Quite simply,...
Introducing...Taika
With great pride we would like to introduce our Ethiopian rep Taika, who we first met and worked with in Ethiopia on a project that took us across Af...
Introducing...Gambo
The PSEUDO Network is compiled of brilliant, inspiring, unique individuals across the globe. It's our pleasure to introduce some of them to you, and ...
Hey! Brands! Leave our Pride alone!
Pride Month is well and truly over; the rainbow icons have disappeared from Twitter, the multi-coloured bunting which adorned the shop fronts ha...
eSports Take Flight in America's Heartland
Video games, once touted as the perfect antidote to a long day spent in the classroom, have now become a blossoming, viable profession for the highly...
Where the hell have we been?
It’s been a while, huh? In 2013 I wrote what turned out to be the last blog post for, well, ages. I didn’t know that at the time though, and...
Tokyo's Snack Mamas
A "snack" is a cozy neighborhood venue generally run by an older woman, where local patrons can sing karaoke, nibble on snacks, and have a bottle of ...
Ceramicist Shuo, Shanghai
Last September, during a research trip in Shanghai, I had the genuine pleasure of meeting Shuo, a designer/artist in his final year of a Master’s d...
The Emperor has no new clothes
I like New Year’s Resolutions. They’re a helpful tool for self-analysis and setting encouraging challenges for the year ahead. In recent years Iâ...