Tokyo's Snack Mamas
A "snack" is a cozy neighborhood venue generally run by an older woman, where local patrons can sing karaoke, nibble on snacks, and have a bottle of ...
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Ceramicist Shuo, Shanghai
Last September, during a research trip in Shanghai, I had the genuine pleasure of meeting Shuo, a designer/artist in his final year of a Master’s d...
The Emperor has no new clothes
I like New Year’s Resolutions. They’re a helpful tool for self-analysis and setting encouraging challenges for the year ahead. In recent years Iâ...
Introducing...Leland
The PSEUDO Network is compiled of brilliant, inspiring, unique individuals across the globe. It's our pleasure to introduce some of them to you, and ...
Seeding: the past, present and future
The first time I came across the actual idea of seeding was during my job as Consumer Insight and Ideation manager for Nike in the early 2000s, worki...
Becoming a more sustainable PSEUDO
The last time PSEUDO were actively contributing to a blog was back in 2013, when we were based out of Old Street and I was writing schedules for arou...
Michiko-san, 1993
Through my Japanese teacher, I was recommended to go to a snack located in the southwestern area of Tokyo, a small but lively neighborhood called Gak...
Kumi-san, Kumi
Through an acquaintance I once worked with, I met a young Japanese guy who spent a lot of time at snack bars in his local neighborhood. He showed me ...
Misa-san, Asuza
Through a friend of Fiona’s we were directed to check out a small patch of snacks in an area called Monzen-nakacho on the east side of Tokyo, a his...
Mari-san, MARI
We had the most incredible luck in meeting Mari-san. It started when I asked a salaryman acquaintance of mine who lives in Ginza if he knew of any sn...