Life, Love & The Library

The perceived romantic life of the typical University student is the often-stereotyped portrayal of US campus movies and awkward sitcoms. Working with a leading dating site, we sought to unpick how much of that was all true, and the role that they could play in a situation where people were less likely to need the facilitation of a connection. Immersing ourselves in life on campus from Exeter to Glasgow, Bristol to Cambridge, the work provided a comprehensive audit of nationwide University culture. It also underlined the nuanced approach required for each individual community.